Digital marketing and its capabilities

Promotion of sites and advertising of goods and services has reached a new level. Active consumers spend most of the time on the Internet. In order to take into account the peculiarities of users' behavior and effectively promote their business, it is necessary to use digital promotion technologies. Digital (digital) marketing - marketing in digital. This means that digital channels for attracting customers are used to promote various products or services. Among the main ones, there are television and the Internet. Features and benefits of digital marketing Digital marketing has a number of features that distinguish it from other promotional tools and advertising tools. The main feature is the close relationship between the advertiser and the consumer. Information can be distributed through social media, advertising on sites, interactive media. The main distribution channels are: Advertising on TV and street screens Advertising on terminals, cash ...