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Digital Marketing Training

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About  the buzz of digital marketing? Want to know what is hype? continue reading! As digital marketing continues to grow rapidly, marketers are emerging with new opportunities. We created a digital marketing training course that keeps in mind current industry standards. This is a program designed to educate students and professors in digital marketing. Google’s certification is the best way to make your resume stand out. It will portray that you have true digital skills and that you have the motivation to work in today's business world. Digital marketing uses digital technology to promote products and services such as the Internet, mobile phones, and many other digital media. Students who complete the course and are certified will have the relevant skills to help them develop a competitive strategy. Here are a few marketing tips for promotions - your website, blog posts, ebooks and white papers, social media channels (Facebook, LinkedIn, Twitter, Instagram...

SMO ( Social Media Optimization)

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SMO (Social Media Optimization) is the optimization of the company's corporate website for working with clients from social networks. The work is carried out directly on the site itself and consists in preparing the site for audience visits from all possible social media. SMO involves working with the content of the site has the purpose of making the material interesting and easy to read for users. Try to keep these users on the site, as well as encourage them to share the link and bring their friends, relatives, and acquaintances to the company's website. SOCIAL SITE OPTIMIZATION This is the transformation of the corporate site in order to optimally match its technical standards and mechanisms used in social networks so that the content of the site is convenient for all groups of visitors. SMO is also a competently constructed infrastructure of the site. The site must have outbound channels so that it can easily export new content, and that t...

Digital marketing and its capabilities

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Promotion of sites and advertising of goods and services has reached a new level. Active consumers spend most of the time on the Internet. In order to take into account the peculiarities of users' behavior and effectively promote their business, it is necessary to use digital promotion technologies. Digital (digital) marketing - marketing in digital. This means that digital channels for attracting customers are used to promote various products or services. Among the main ones, there are television and the Internet. Features and benefits of digital marketing Digital marketing has a number of features that distinguish it from other promotional tools and advertising tools. The main feature is the close relationship between the advertiser and the consumer. Information can be distributed through social media, advertising on sites, interactive media. The main distribution channels are: Advertising on TV and street screens Advertising on terminals, cash ...

Digital marketing - what is it ?

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That's what my grandfather used to say when he wanted to learn about something incomprehensible, in his understanding. Of course, the first words were different, but the essence does not change. Our world is moving at an unthinkable speed, everything is changing faster than ever. Just seven years ago, SEE knowledge was quite enough to feel confident in the Internet space (and optimization was easier then, eh  ... a sweet past), three years ago Internet marketing seemed to be something new and unusual and for many incomprehensible the term. Now every large company wants to have an Internet marketer in staff who can effectively organize advertising campaigns, analyze the activities of competitors and help improve the company's image in the network. The speed of change is evidenced by the fact that often owners of enterprises do not understand why they need such a specialist, although they are sure that this is critically important for the company. But now and knowledge...